ABSTRACT
PurposeThis study aims to investigate the motives of mobile payment adoption from both customers' and retailers' perspectives in Sri Lanka during the COVID-19 pandemic period. It also aims to compare the motives of mobile payment adoption across rural and urban contexts.Design/methodology/approachThe study employs a mixed-method approach with a concurrent research design. Both a survey of customers and in-depth interviews of managers in retail companies are used.FindingsThe study discloses that performance expectancy and facilitating conditions (PEFC), Hedonic motivation (HM) and perceived technology security (PTS) as significant motives for customers to adopt mobile payment during this pandemic period. Such findings are confirmed by the four challenges disclose by the retailers. The unfamiliarity of customers, lack of employees' knowledge on mobile payment systems, poor management orientation and lack of computer literacy of customers are the main challenges from the retailers' perspectives. Further, it shows, though PEFC is a common motive, other motives are different across rural and urban.Practical implicationsThe findings of the study are helpful for retailers and policymakers. Retailers can develop strategies to enhance mobile payment adoption through PEFC, HM and PTS by giving special attention to the rural community. The main motive possible to use in both rural and urban contexts is PEFC. Further, retailers should take the initiatives to uplift the technological know-how of their employees while inculcating supportive management orientation. Policymakers can use this study to develop policies to enhance the community's familiarity with mobile payment technology and computer literacy.Originality/valueTo the best of the authors' knowledge, this is the first study to investigate motives for adopting mobile payments from both customers' and retailers' perspectives while being the first scrutiny to compare rural and urban scenarios. The use of mixed methods with concurrent research design also contributes to originality.
ABSTRACT
Purpose>Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related concerns and trust as stimuli on M-payment loyalty.Design/methodology/approach>Data were collected through Google Forms from 431 participants. Subjects were M-payment users. The hypothesized model was tested using structural equational modeling.Findings>Results of the study indicate that perceived severity and trust act as stimuli for M-payment loyalty. Further, trust not only influences loyalty directly but also through intimacy. Additionally, no linear relationship was found between perceived usefulness and M-payment loyalty.Originality/value>This work is an early attempt to consider health-related concerns and trust as stimuli to predict M-payment loyalty. Further, this study focused on three new constructs, namely perceived severity, perceived susceptibility and intimacy, that are underexplored in digital banking literature.
ABSTRACT
Purpose>Booming mobile shopping has resulted in an increase use of m-payment. Although m-payment is still in its infancy in Thailand, it has started to affect the daily lives of Thai people. This study aims to understand the role of perceive risks in influencing millennials' intention to use m-payment for mobile shopping.Design/methodology/approach>The sample covers 250 millennials in Bangkok who were surveyed between February to May 2019. Purposive sampling and convenient sampling were applied to collect data. Partial least squares structural equation modelling (PLS-SEM) was applied for statistical analysis. Further, mediation effect of attitude was studied.Findings>The results showed that only perceived time risk significantly but negatively affect millennials' attitude towards using m-payment. Moreover, mediation test confirms that the relationship between perceived time risk and intention to use m-payment is mediated by attitude.Research limitations/implications>First, limited number of respondents cannot be a representative of millennials as a whole. Second, the study is limited to a general study, in which the results of m-payment might not be effectual to explain other scenarios (e.g. offline setting) and the market situation in another cultural context.Practical implications>It is important that business practitioners should formulate less complicated system under the most decent transaction time to elicit positive attitude towards m-payment. Also, message should emphasize on the time being saved and simplicity of the m-payment.Originality/value>Since the study of how perceived risks influence millennials intention to m-payment remains insufficient in Southeast Asian context especially in Thailand, this paper contributes to the updating of empirical findings to the existing literatures.
ABSTRACT
Purpose Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related concerns and trust as stimuli on M-payment loyalty. Design/methodology/approach Data were collected through Google Forms from 431 participants. Subjects were M-payment users. The hypothesized model was tested using structural equational modeling. Findings Results of the study indicate that perceived severity and trust act as stimuli for M-payment loyalty. Further, trust not only influences loyalty directly but also through intimacy. Additionally, no linear relationship was found between perceived usefulness and M-payment loyalty. Originality/value This work is an early attempt to consider health-related concerns and trust as stimuli to predict M-payment loyalty. Further, this study focused on three new constructs, namely perceived severity, perceived susceptibility and intimacy, that are underexplored in digital banking literature.